Furry Situation

I have never been one against the wearing of furs...but, when I saw this ad in the Fall issue of ELLE ACCESSORIES I wasn't sure if it was a joke or not...but, it is real...there is a site promoting "innovation, high standards, and a positive factual image of fur and the fur industry worldwide." I wonder how PETA will respond...check out the other ads on this site...it is pretty interesting...